Lockdown remodeling – Daily Pioneer
Team Viva lists DIY home-improvement trends witnessed on Flipkart as a result of prolonged stay-at-home periods
All this time indoors has encouraged people to undertake home improvements and other small crafts, construction projects as both creative/recreational and cost-saving activities. They experimented and explored their potential in diverse home activities that involve group engagements as part of the family and skill-building activity, bringing the DIY culture back to its supreme.
Flipkart, India’s homegrown e-commerce marketplace, has observed a 56.62 per cent year-on-year growth in this particular segment. A large part of the sale was witnessed from cities and was majorly driven by men (about 83 per cent). The most searched items were drill machines, inverters with batteries, umbrellas, bathroom accessories, glue guns, soldering irons, solar panel battery, and washing machines.
Trends around decorating household spaces and upgrading bathroom accessories were observed as people engaged themselves in indoor activities to relieve themselves from the fatigueness of work. This led to the surge of plant containers, power and hand tool kits, cloth dryer stands, power drills, angle grinders, where some of the top products were purchased under the home improvement tool category.
Gardening emerged as one of the popularly sought activity, thus planting and plant pot decorations peaked the indoor interior setup trends witnessing the sales of plant container, plant seed, plant sapling, grass trimmer, hose pipe, and soil manure. In the gardening section alone, Flipkart observed 60.91 per cent Y-O-Y growth. In this regard, the e-commerce marketplace made an affordable collection of plant seeds starting from Rs 49.
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