Marks & Spencer plans to start selling home items in India from next month – Economic Times

February 24, 2022 by No Comments

British department store chain Marks & Spencer (M&S) is planning to start selling home products including bed linens, cushions and dinnerware in India next month and the announcement comes barely weeks after rival Hennes & Mauritz (H&M) said it is introducing its home products H&M Home in India from March.

M&S said it plans to introduce from March bed linens, cushions, duvets, towels, bath and body items, fragrant diffusers, aroma candles, room sprays and gift sets through select stores and on online through its webstore, Myntra and Reliance Retail-owned Ajio.

“This is the right time as consumers are spending more time at home and are looking to update their living space,” said James Munson, managing director of Marks & Spencer Reliance India, a joint venture between the UK company and Reliance Industries Ltd.

M&S will first start selling home items in its flagships in Delhi, Mumbai and Bengaluru.

M&S currently operates more than 90 stores across 33 cities in India including Delhi, Gurgaon, Noida, Amritsar, Mumbai, Pune, Kolkata, Bangalore, Chennai, Kochi, Baroda, Bhopal, Surat, Kanpur, Hyderabad and Chandigarh.

M&S home items are priced in the range of Rs 199 for coffee mugs to Rs 1,499 for bed linens and cushions, the company press release on Thursday said.

M&S operates more than 1,500 stores worldwide including Europe, Asia and Middle East and sells through its mono-websites in over 100 markets.

M&S plans to sell home items in India comes close to the heels of rival H&M that also announce this month to introduce this fall home décor and furnishing products including bed linens, cushion covers, bed linens, kitchen items, candle stands, vases and bathroom accessories among other products and they will be priced in the range of Rs 149 for small plates to Rs 7,999 for curtains in some stores and on Myntra and webstore.

H&M will roll out its home products as a store-in-store in its outlet in Ambience Mall in Vasant Kunj in New Delhi and the world’s second largest fashion retailer will also simultaneously launch those products online through its portal and on in March. H&M plans to extend selling home products to many of the stores in many cities after that.

M&S formed a JV in 2008 with Reliance Retail where the UK retailer holds a controlling 51% stake.



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