Target just launched its first storage and home organization collection Brightroom — and it’s fantastic – CNN

January is here, folks, which means that now that the fanfare of the holidays is behind us, it’s time to whip our homes into shape. Studies have shown that not only do super organized spaces look great, organization also does wonders for our collective well beings. Nothing is more soothing than a tidy drawer or an immaculate under-sink cabinet, right? Right. Lucky for us, Target is here to aid us in this quest. The mega retailer launched a new in-house brand, Brightroom, and it’s focused squarely on storage and home organization. Trust us, it’s really good and really affordable.

Featuring everything from storage bins and hampers to drawer dividers, shelving units and a slew of seriously chic baskets — all boasting the reasonable prices Target is known for — Brightroom is giving us a whole new reason to head to Target. “We know the new year brings opportunities for new beginnings, including an eagerness to organize our homes for the year ahead,” Target’s senior vice president of merchandising and home Samara Tuchband told CNN Underscored. “Brightroom is all about helping guests easily organize their homes with hundreds of well-designed and functional pieces — all at an incredible value.”

Tackling all the areas of the home that need the most organizational love – we’re looking at you bathrooms, closets, kitchens and laundry rooms! — Brightroom’s selection includes a whopping 450 products, most of which ring in at under 25 bucks (prices start at just $1).

Peruse some of our favorite Brightroom pieces below, all of which will help you harness your inner-organizing guru. Whether you’re looking to organize those sweaters in your closet that keep falling on your head or finally corral all your makeup into one sleek spot, these must-haves will get you there in a snap.


Just thinking about the chaos that can be controlled in these drawer storage trays has us relaxed. Given their price, you can arrange all the messy drawers in your house for under 10 bucks. Whether you’re systemizing your office essentials (paper clips, staples, sticky notes and more) or your kitchen’s doodads (tea bags, wine openers and cheese knives), know that the end result will be well worth the effort.


For those bulkier items in your pantry that deserve to be on display, we recommend this pretty wire basket that will add a hefty dose of style to the space. We love the contrasting wood handles, and that you can also use it in your bathroom or whichever space in your home that is begging to be organized.





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